Investing in Conscious Capitalism: Sunny Vanderbeck of Satori Capital

According to a State Street Global Investor’s report, almost 70% of investors stated that their ESG investments help manage portfolio volatility.

In this episode, we interview Sunny Vanderbeck, the Managing Partner of Satori Capital and Author of Selling Without Selling Out: How to Sell Your Business Without Selling Your Soul. Satori is an investment firm founded on the principles of conscious capitalism. They focus on businesses that operate with a long-term perspective, commit to their mission, and create value for stakeholders, not just shareholders. Previously, Sunny was the CEO of Data Return, now part of Verizon, and served in the U.S. Army.

"It's your job as the CEO to figure out what you care about and who you care about," says Sunny. "And like the entrepreneurs that we are, at some point, we just said: perhaps we'll stop complaining about it and see if we can go fix it."