Optimizing for Women's Health: Joanna Bichsel of Kasha

Almost 18% of girls and women missed out on school and work last year in Rwanda because they lacked access menstrual pads. These absences amount to a potential GDP loss of $115 million in Rwanda alone.

This week, hear from Joanna Bichsel, the founder and CEO of Kasha. Kasha is an e-commerce and consumer insights platform providing women in East Africa with health and personal care products, in an accessible and discrete way. Joanna previously worked for the Gates Foundation and Microsoft.

"The truth is, you often hear that women are very influential in economies and society. But when you look at how we build solutions, women are massively underserved," says Joanna. "I want Kasha to make sure that no woman ever has a difficult time in getting the self-care products she needs to live her best life."

Eva Yazhari